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Doritos Apocalyptic Crunch

Published: November 7, 2014

Production Company: Disconnect Pictures

Position/Role: Zombie

Media: Youtube/Crash The Super Bowl Website

Agency: Self booked

Director/Producer: Scott Louthan

Location: Boston, MA

Hair/ Makeup: Kim Lavallee, Jenna Pasquale


Description of the project: 

The Crash the Super Bowl contest was an annual online commercial competition run by Frito-Lay. Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000. Eight editions of the Crash the Super Bowl commercial contest were held between 2006 and 2016 and, during that time, fans submitted more than 36,000 entries.

Our commercial made the top 50! This was super fun for me and the first time I was in prosthetic makeup. From the face to the teeth I was quite the Zombie! They painted something directly on my teeth and used dyed corn syrup for blood. It was very nauseating but worth every minute! I ate so many Doritos that night of the shoot, and mixed with the corn syrup blood combination lets just say I didn't have the urge to eat a Dorito again!


Commercial Description/Concept:

Even the dead feel alive again when snacking on Doritos.

Zombies may not always seek to eat your brains, but they will always go for the Doritos. Filmed for the Doritos Crash the Superbowl Contest, this ad shows the adventure of a man and a zombie who share a similar passion.